About The Author
Hal Rogers
Hal spent more than thirty-five (25) years developing personal internal excellence, then an office culture of excellence in his financial planning practice. In doing so, he built one of the most successful financial planning practices in the nation, ranking in the top 1% of financial advisors in the country.
Ed Slott, founder of “Elite IRA Advisors”, and the best-known CPA, author, and advisor educator in the financial services industry, said, among other things, of this book: “This is one of the best business-building books I have ever read, and I have read a lot of them!” being the person, thing, or idea that has been recently mentioned.
When Hal retired, he transferred the protocols that made his practice successful to the management of two vacation rental properties on the Rainbow River in Dunnellon, FL. Those properties now have over three hundred (300) 5-Star Reviews on Airbnb and Vrbo, stay fully rented more than half the year, and are steadily increasing occupancy the rest of the year.
Hal’s books…
- Aren’t about money; they are about financial advisors, clients, vacation rental owners/hosts, and guests!
- Reveal the mindset you must develop if you are going to effectively attract and retain either clients or guests to your offerings.
- Show you what you must change, within yourself, to have any chance of attaining the financial success and personal fulfillment you seek.
- Then show you how to do it!
- No tricks; no gimmicks; no manipulations!
- Just efficacious protocols that, when implemented, will deliver your desired results and benefits for clients and guests that they never imagined even existed!
Hard-hitting, direct, simple, but extraordinary in their effect and value.
Pocket Guide to Vacation Rental Profitability
Vacation Rental Profitability
• Leads potential guests to pick your property from the hundreds listed.
• Transforms an average property into a highly sought-after one.
• Causes guest after guest to say, “Wow! This is the first time I ever had this happen!”, before they even arrive at your property!
• Reveals how to, within five minutes of booking, create an exceptionally delighted mindset for your guest that immediately leaves them glad they chose your property.
• Teaches you how to rent for more than competing properties in your market, yet keep guests eagerly choosing your property.
• Results in not just 5-Star Reviews, but raves about both your property and you as a host!
• Shows you how to leave your guests eager to return to your property over and over again for years.
• Shows you how to use guest contact information to build repeat visits that will gradually outnumber first-time reservations.
• Enlightens you as to how to take your extremely successful mindset and property management protocols and apply them to the rest of your life to enhance personal fulfillment and joy.
- Start with the right mindset; then…
- Differentiate your offering and stand out from other offerings in your marketplace;
- Motivate potential guests to pick your property from the hundreds listed,
- Cause guest after guest to say, “Wow! This is the first time this has ever happened!” (before they even arrive at your property);
- Drastically decrease the chance a guest will complain even if there is an issue,
- Substantially increase return visits;
- Transform an average property into a highly sought-after one; and…
- Make visits result in not just 5-Star Reviews, but Rave 5-Star Reviews about your property, and about you as host!
experience the book
THE FINANCIAL PLANNER'S GUIDE TO CLIENT CONSIDERATION…
By Hal Rogers
- Starts with the only mindset that will allow you, the advisor, to develop equal quantities of personal financial success and personal fulfillment;
Take a peek at what that looks like… Hal says, “Advisors who attempt to put their clients’ interest ahead of their own have integrity; advisors who understand that their clients’ best interest is their best interest, have wisdom. If there is only one interest on the desk, it isn’t possible to put one ahead of the other!”.
- Shows advisors how to eliminate all “selling”, the one thing clients detest;
- Provides advisors a list of things they can provide clients that other advisors aren’t;
- Shows advisors how to assist potential clients recognize the difference between them and other advisors;
- Teaches advisors how to create in their practices what clients want and need, over and beyond standard financial products and services;
Honesty and good service don’t set you apart; they are the most basic, expected parameters of a financial advisory practice. This guide goes far beyond these elementary expectations, showing advisors how to do more for clients, differentiate themselves, and assure that potential clients understand the difference.